Though the iPhone does not fare well feature-wise in comparison to existing Smartphones for its hefty price tag, there is one good outcome I see from the Apple Marketing Machine hype:
Web applications can piggyback off of the iPhone’s success.
Since Apple is limiting apps to run from Safari, this means developers must create web compliant applications. How does this benefit us who don’t have an iPhone? It means we can run the same applications from our internet enabled phones/devices too. What does this mean to the developer community? AJAX enabled development will be on the rise pushing the limits of Web 2.0 even further. We will see more tools, and new ways of manipulating the browser to deliver a rich user-centric experience.
Plain simple, the iPhone will help usher in the web application platform. More and more applications are going to the web, and with Apple’s marketing power, the Web 2.0 generation is inadvertently benefiting from the iPhone success.