5 Reasons Why I’m Disgruntled With The Apple Store Reps

9 06 2007

I am in the market for a new notebook. As any technology aficionado I like to do my research so I can get the most bang for my buck. I visited the Apple store this weekend, with an open-mind but came out an irritated customer:

1. Holier than thou mentality

I have specific needs. I need to run Windows, OS X, and Linux. The Apple reps repeatedly tell me that I don’t need any OS aside from OS X. Then they start to get into a pitch about how Apple’s operating system is the greatest software known to mankind. I just wanted to know if I could run all three on the same machine – I didn’t want to be evangalized.

2. Incompetence

As an Intel employee, I have the insider scoop about processor technology. I wanted to know which family of Core 2 Duo processors are in the Macbook, and they simply told me it was the Intel Core 2 Duo. The reps seem to only know what they are told from their God Steve Jobs. I even visited the Apple site and nowhere does it tell me the exact processor I will be receiving in my new hardware. After being passed around to multiple sales reps, someone at the Genius Bar told me exactly what I needed to know, however it was on a need to know basis. I came to the realization that Apple treats their customers as idiots.

3. More Incompetence

I asked about the new Santa Rosa platform that were in the Macbook Pro refresh. I wanted to know about Intel Turbo Memory which is 1GB of solid state flash, speeding up data retrieval that is in the cache. The reps didn’t know what I was talking about, and told me that if it is there that would be “cool.” Instead they tried to console me by saying that the refresh is “brand spanking new.” Wow, thats really going to get me to buy your product.

4. Incompetence^3

Back to my needs of running multiple operating systems, the reps realized that OS X wasn’t going to just cut it for me. I asked them if I could do a dual or triple boot with Boot Camp, Apple’s beta software allowing you to run multiple OS’s natively on seperate partitions. They told me it was beta software, and I should run Parallels which runs the OS’s in a virtual environment instead. Due to RAM restrictions, I don’t want to do that, and would like to do a dual-boot as I do on my laptop right now. The rep’s seem to think a “virtual environment” is not emulation. I thought these guys who work behind the Genius Bar were geniuses?

5. Fail to realize that the customer is always right

I have a specific budget I want to stay within. I want the Macbook, but no matter what, the rep’s are always trying to sell up to the higher model. This is fine the first time around, but to continously sell up to a consumer who does not want to is flat-out bad sales.

Apple has great design, hardware and innovative software (by innovative I mean, taking open-source software and branding it as their own) , but the Apple representatives are misinformed elitists. Maybe it was just this one bad experience, but in the sales and marketing world, everything is based on your first impression.


I have a response to the comments left on my blog.


Apple Fanboyism

11 06 2007

fanboyis a term used to describe an individual who is utterly devoted to a single fannish subject, or to a single point of view within that subject, often to the point where it is considered an obsession. Fanboys remain loyal to their particular obsession, disregarding any factors that differ from their point of view. Fanboys are also typically aggressive and hateful towards the opposing brand or competition of their obsession regardless of its merits or achievements.

It seems I may have caused a stir amongst certain members of the Apple community in my last post 5 Reasons Why I’m Disgruntled With The Apple Store Reps. Based on the uncensored comments left on my blog I have made a few conclusions:

1. Fanboys prove my “Holier than thou” stance

Quotes such as “You were never in the market for a Mac computer, [sic] Windows dork”, “stay the hell out of apple stores” or “please, stay out of the Apple Store, we don’t need you” re-iterate the fact that certain Apple fanboys feel I am not worthy of a Mac. So my question is, what makes a customer a worthy of Apple’s hardware, or a welcome guest inside of an Apple store for that matter?

2. Fanboys are incompetent

Certain fanboy’s feel as if Apple computers are not PC’s. A commenter wrote, “Go buy a pee cee.” If by “pee cee” you mean PC (personal computer) commonly associated with the x86 architecture you failed to realize the minute Apple started putting Intel chips inside of their machines they became a PC retailer.

3. Fanboys assume non-Apple users are out to attack you

Calm down, I didn’t enter the Apple store to prove I was technically brilliant, “feed my ego”, or debate with the sales representatives. I simply wanted to know about Macbook’s, and the update to the Macbook Pro refresh. If I want to know about running Windows, OS X, and Linux, you should not feel hostile towards the fact that sometimes OS X doesn’t “just work.” A certain commenter noted, “Just say you’re a Windows guy” (mind you I am a Linux kind of guy) – when you are in the corporate world you have no choice but to live with Windows, why not embrace the fact technology is at a point where we can run multiple operating systems? We have the freedom of choice. Please, leave your hostility with your non-fat latte at the coffee shop.

4. Fanboys have fallen to Apple marketing, thus making them incompetent

“Gee, there weren’t any hardware engineers available at the Apple Store, imagine that.” Gee, does it really take a hardware engineer to get some specifications of a processor? Incompetence. Any non-Apple retailer will post the kind of processor you are purchasing. Last time I checked, hardware engineers worked on improving battery life and implementing new features, for example the Santa Rosa platform. Fanboy’s seem to think the questions I asked were too specific. I’d like to get the most bang for my buck. Features such as improved video, better battery life, wireless-N networking, and faster computing mean something to me. Are you telling me that these are “questions that no one else in the world gives a shit about ?” Fanboy’s believe that you do not need to know about these details, except that it is “brand spanking new.” When you go beyond “checking your e-mail” and uploading photos at a coffee shop, this simple marketing strategy will not cut it for those expecting premium service from a premium brand.

5. Not all Apple users are fanboys

I received one intelligent comment from an Apple user and he provided me with good resources to help me find my answer. No hostility, no evangelism, just the pure truth. This is how the community should behave, and is one of the reasons why the open-source world is so powerful – they embrace new-comers with open arms.

For those Apple users who are modest and have not succumbed to fanboyism, I salute you.

How To: Keep Your MacBook Looking New

11 12 2007


The white MacBook is notorious for picking up dirt. I’m pretty anal when it comes to washing my hands when using any of my stuff whether its my iPhone, laptop or guitar. The folks at the Apple store seem to refer to all things Apple as “brand spanking new” so I thought I’d share my tips on how to keep your investment clean.

 Use Mr. Clean’s Magic Eraser

That is all. Your laptop will look like you just opened it out of the box. Magic Eraser’s can be used multiple times so do the world a favor and clean your laptop and maybe your kicks while you’re at it.